brevÃssimo escárnio da Indústria Cultural
It is tempting, but too easy, to say the problems of newspapers are their own fault. True enough, the industry missed a whole armada of boats. If newspapers had been smarter, or moved faster, they might have kept the classified ads. They might have invented social networking. But that’s all hindsight. I didn’t think of these things, nor did you. Judging from Tribune Co., for which I once worked, the typical newspaper executive is a bear of little brain. Until recently, little brain was needed. Even now, to say the newspaper industry has no problems that a busload of geniuses couldn’t solve is essentially saying that the industry’s problems are insoluable. Or at least insoluable without help.
Formação em jornalismo, economia, tecnologia, midialogia, nada, mas nada mesmo é capaz de colaborar com uma indústria onde quem ousa fica de escanteio e quem só balança a cabeça vira o chefe ursinho descerebrado. Parabéns cultura organizacional do medo e do receio, foi assim que a Indústria Cultural perdeu quantos barcos podia perder nas novas TIC.
Este post é um desabafo da minha experiência estagiando na Universidade no ano passado, e a citação veio de um artigo muito rico do Michael Kinsley, pro Washington Post.
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